At SBWebb, we work to keep your brand top-of-mind for your key customers on social media. We use a combination of brand awareness campaigns and content production to get your business noticed. Our team can help you research, plan, launch, and track your social media campaign to ensure it is effective. Let us take the hassle out of managing your social media presence and help you reach your target audience.
Want to Brand Your Business?
What is Product Branding?
Product branding is a strategy that defines a unique set of marketing elements to differentiate a given product. It is an activity that defines the way the product’s image is communicated to its customers.
As a business owner, it is essential that you understand branding and marketing both in great detail, so that you can effectively utilize them together. Below is a closer look at the differences between marketing and branding.
In a nutshell, branding is who you are—and marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. In order to determine who your brand is, you need to ask yourself several questions. Questions that go beyond industry generalizations, and services or products offered and also questions to determine who you are as a company, and more importantly, who you are as a brand. The questions below are an excellent place to begin:
- What are your core principles and values?
- What is your mission statement?
- What inspired you to build your business?
- Why do you want to offer your products or services to your target audience?
- What makes you unique?
- What is your internal company culture?
- What is your professional sense of style?
- What are your communication characteristics?
- What do you want to come to mind when someone hears your business name?
- How do you want people to feel when they think of your business?
- How do you want customers to describe you as a company?
Answering the questions above will help you to understand the difference between branding and marketing. Invest your time in providing elaborate answers, and bounce them off your colleagues and professional mentors. What you will notice, is that all of the questions are related to your internal operations and your internal culture. Therefore, what you build on the inside, is what will emanate externally.
Your branding will cultivate what your consumers can expect of you, and what they will experience when they utilize your products or services. By clearly defining who you are, your branding can then be utilized to precede and underlie your marketing efforts—both today and for years to come.
Branding is at the core of your marketing strategy
Branding is important for creating a successful company. It’s what makes you stand out from the competition and draws them back time and time again. Before you start coming up with marketing tactics, it’s critical to define your brand, whether you’re a startup or an existing business. Every time you interact with a client, you should be building your brand because it is the basis of consumer loyalty. While marketing strategies may evolve over time, your brand should not. If your company is growing or offering more services, make changes to your brand, but don’t change your essential principles. Your branding should demonstrate values like dedication to excellence, community, practicality, and communication. Keep in mind that you and your team should work on branding every day, but marketing is often outsourced to professionals. Branding is about who you are, while marketing is about attracting customers. Use branding to retain current clients and marketing to bring in new ones.